Customer Privacy Policy

May 2018

This Privacy Policy sets out (in full transparency and in accordance with applicable laws and regulations) the basis on which we use your personal data when you access our website, purchase our products, interact with us or otherwise use our services (“Services”).

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


For purposes of this Privacy Policy, Personal Data means any information through which we can identify you as an individual, as further described below in “Personal Data we collect”.

This Privacy Policy applies to all Personal Data that we collect and use of the following persons:

1.Customers: When we are doing business with our customers (business to business), the Personal Data we collect concerns the data that relates to our customers and their representatives /contact persons, such as a representative email address, professional phone number and work address. This type of Personal Data is collected through various channels, such as via our website, in a sales process, via telephone calls, via forms you submit to us, via email or via business events. This Privacy Policy does not apply to corporate company information if no personal data from individuals can be derived from such corporate information.

2.Website visitors: When you visit our website (either as a customer, its representative or in another capacity), the Personal Data we collect about you includes data collected through registrations, applications, purchases, in connection with your enquiries, and data collected when you browse our website. 


This website is operated and controlled by D&S Agricultural Engineers Ltd, (“D&S”) Laburnum, Sussex Lane, Spencers Wood, Reading, RG7 1BY.


The Personal Data we collect about you when you use our services include the following:

Your contact details. Your name, postal address and other contact details such as your telephone number and email address, and any other contact details you provide to us.

Data collected automatically. When you visit our web site we collect data automatically through your browser or device, by making use of cookies and other technologies to track visitors on the website (Including Google Analytics) and to collect information about the use of our website.

Your financial details. The financial information that has been disclosed to us (either upon request or voluntarily) and can be linked to you as a customer or its representative or individual, such as bank account details or invoicing details.

Your personal characteristics. Including your gender or other personal characteristics that are requested to identify you as a customer or representative.

Your profession and job title. This includes information on the specific (sub) sector that you operate in.

Your use of our services. We collect information relating to your use of our services, such as which purchases you make (either online or as part of our sales process), the amount and date of your purchase, the location of purchase, payment method etc.

Your communication data. Your requests, any complaints you may have and any other data that we receive if we communicate with you via email or online.

Any other Personal Data that you disclose to us during your contractual relationship with us, either voluntarily or on request.


“D&S” collects and uses your Personal Data for the purposes below and on a lawful basis. Please know that insofar as we already hold information about you, we may use that information for the same purposes.

For the performance of our agreement with you. To carry out our obligations arising from any contracts made between you and us, and to provide you with the information and services that you request including managing your inquiries or complaints. This also includes responding to your requests to provide customer service, technical support, provide you with essential information regarding the services you use, etc.

For our legitimate commercial interests. We may use your Personal Data (both on aggregated and on individual basis), such as your contact details and your electronic identification data for advertising services, contacting you for marketing or other commercial purposes if you are an existing customer. We may also use your Personal Data for analysing and improving the quality of our services, such as providing you with customer service and after sales, and to understand you as a customer (customer optimization). This enables us to assess what may interest you, to measure or understand the effectiveness of advertising we serve to you and others and to deliver relevant advertising. In addition, based on your historical use of our services we may target you with advertising or other marketing materials that are customised to your personal preferences and experiences.

We may also use your Personal Data, for our other legitimate commercial interests such as, to operate and expand our business activities, to develop and improve or modify our services, to assist in security and fraud prevention, to administer our website and for internal operations, including troubleshooting. To facilitate our business operations, to operate company policies and procedures; to enable us to make corporate transactions such as merger, sale, reorganisation or other legitimate business activities permitted by applicable law.


We may use your Personal Data referred to above in the section “Personal Data we collect” to send you marketing communications (such as promotions, news on products or service updates) via email or other electronic means, via telephone or via hard copy mail, but we will only do so after we have received your consent to do so.

You can withdraw your consent at any time; See the section Your Rights below.

To comply with our legal obligations: Any information referred to above in the section “Personal Data we collect” may be used to comply with a legal obligation to which we are subject, such as maintaining appropriate business records, complying with lawful requests by governmental agencies and public authorities and to comply with applicable laws and regulations or as otherwise required by law.


We share your Personal data with the following parties:

Data controllers within D&S for administrative purposes, management purposes, analytical purposes and other business uses. Your Personal Data will only be used by D&S for marketing purposes if you have given your explicit consent thereto.

Service providers and processors. We engage third party vendors from time to time, including:

Business partners, suppliers (such as IT service providers) and subcontractors for the performance of any contract made with them or to provide services on our behalf.

Financial institutions.

Analytical and search engine providers that assist us in the improvement and optimisation of our website, such as Google Analytics.

In providing their services they will access, receive, maintain or otherwise process Personal Data on our behalf. Our contracts with these service providers do not permit use of your Personal Data for their own marketing purposes. Consistent with applicable legal requirements, we take commercially reasonable steps to require third parties to adequately safeguard your Personal Data and only process it in accordance with our instructions.

Third parties in case of legal requirement. We also disclose your Personal Data if disclosure is required by law or in the context of an investigation, regulatory requirement, judicial proceeding, court order or legal process served on us, or to protect the rights or safety of the website or us.

The Personal Data we have collected from you will be shared with fraud prevention agencies who will use it to prevent fraud and money laundering and to verify your identity. Should fraud be detected, you could be refused certain services, finance or employment. Further details of how your information will be used by us and these fraud prevention agencies, and your data protection rights, can be found by contacting the funder of your equipment. For further information go to; to find the Credit Reference Agency Information Notice (CRAIN) as issued from time to time by Experian, Equifax and Callcredit.

Corporate transaction. In addition, information about our customers, including Personal Data, may be disclosed as part of any merger, sale, transfer of assets of D&S, acquisition, bankruptcy, or similar event.

With consent. We also disclose information about you, including Personal Data to any third party, where you have consented or requested us to do so.


D&S will take reasonable steps to ensure that your Personal Data are properly secured using appropriate technical, physical, and organisational measures, so that they are protected against unauthorised or unlawful use, alteration, unauthorised access or disclosure, accidental or wrongful destruction, and loss.

We take steps to limit access to your Personal Data to those persons who need to have access to it for one of the purposes listed in this Privacy Policy. Furthermore, we ensure that any third party processing your Personal Data equally provide for confidentiality and integrity of your date in a secure way.


We retain your Personal Data so long as is required to satisfy the purpose for which they were collected and used (for example, for the time necessary for us to provide you with customer service, answer queries or resolve technical problems), unless a longer period is necessary for our legal obligations or to defend a legal claim.


Subject to the conditions set forth in the applicable law, you have the right to request, review, correct, update, suppress, restrict or delete Personal Data that you have provided to us or if you would like to request to receive an electronic copy of such Personal Data for purposes of transmitting it to another company, by sending an email to [email protected] specifying your request, we will respond to your request consistent with applicable law.

In your request please tell us what Personal Data you would like to have changed, whether you would like to have it suppressed from our database, or otherwise let us know what limitations you would like to put on our use of it. We will try to comply with your request as soon as reasonably practicable.

Please note that we may need to retain some Personal Data for record keeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion.

If your Personal Data is processed with the basis of your consent, you can withdraw it at any time by sending an email to [email protected] specifying your request, without affecting the lawfulness of processing based on consent before its withdrawal.

You may lodge a complaint with a supervisory authority if you consider that the collection and use of your personal data infringes this Privacy Policy or applicable law.


This Privacy Policy may be revised from time to time. If a fundamental change to the nature of the use of your Personal data is involved or if the change is in any other manor relevant to you, we will ensure that information is provided to you well in advance of the change actually taking effect.


If you have any queries about this Privacy Policy or our handling of your Personal data in general, or if you want to exercise your rights, please email us at [email protected] and let us know the nature of your query.